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BENCHMARK Models
is
formed by Mr. Ashok Pareek with 16 years experience in
Advertising, handing multinational account like Add Pens, La
Italia, Sunrise Containers, BSL Suitings, Paragon Shoes,
Sonell Clocks, Gupta Sarees, Proline: Match Point, Indian
Rayon. The campaigns covering mass media like TV. Press,
outdoor and event managements; conducting mega event like: 'Male Storm
Contest Show' for BSL Suitings.
Benchmark
Models, is the result of constant observation on rapidly
changing scenario of glamour world. By and large, this
industry is banking on handful of model coordinators,
functioning mainly in Bombay; most of them are run from
homes of individuals. Hence they are not professionally
managed. As a result, neither clients nor models are
satisfied with the way model castings are handled.
Considering the power of Internet, we have conceptualized
‘online casting services’, first time in
India. It
gives opportunity to clients to access all online portfolios
of models, which is easiest, economical and fastest system
for casting job for clients, models and ourselves. Moreover,
our agency will be easily accessible by aspiring and
established models, which will keep us abreast for latest
data bank of models.
To fulfill
this objective, Mr. Ashok Pareek joined hands with
Smiles, India’s first and leading professional model
agency, headed by Mr. Atul Kelkar for past 9 years,
who promoted and shot several models in the last decade the
latest of which includes the likes of Ms. Tanushree Dutta
(Femina Miss India Universe 2004) and Ms. Sayali Bhagat
(Femina Miss India World 2004). He provides training in
photography to mass media students and fashion designing
students in leading Institutes like NIFT & National College.
He was appointed the “All India Contest Director” of the
“PROVOGUE Supermodel contest 2001”.
In
association with Smiles, we have more than 150 reputed
clients. Some of the prominent names include: Film Maker:
Raj Shree Production, Harry Bawja Production, Yash Raj
Films, Idream Productions, Rose Movies etc Ad Agencies:
Lintas, HTA, TV. Production Houses: Bag Films, Balaji Films,
Thinking films. Ad Film Maker: Genesis. Xpose, Thinking
Films, Reels. Many top television channels like MTV, Star
trusts us for their casting needs.
We have
simple objective is to promote the establish and aspiring
models on national and International glamour world.
Benchmark is not just up to the model casting and
coordination; we are expertise in
styling packages comprising models portfolio, training,
promotion and publicity girls, event management, make-up
artists, stylists, locations, studios and photographers all
specifically tailored to suit to our client’s demand.
We plan
each person’s career for long term, always taking his or her
strengths and personal circumstances into account in order
to maximize their potential, their job satisfaction and the
opportunities available to them. Likewise we build our
client relationship for the long term endeavoring
consistently to have the best modeling talent available to
them.
Glamorously Yours.
Benchmark Models
( A division of Glamourhunt Communications)
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