BENCHMARK Models is formed by Mr. Ashok Pareek with 16 years experience in Advertising, handing multinational account like Add Pens, La Italia, Sunrise Containers, BSL Suitings, Paragon Shoes, Sonell Clocks, Gupta Sarees, Proline: Match Point, Indian Rayon. The campaigns covering mass media like   TV. Press, outdoor and event managements; conducting mega event like: 'Male Storm Contest Show' for BSL Suitings.

Benchmark Models, is the result of constant observation on rapidly changing scenario of glamour world. By and large, this industry is banking on handful of model coordinators, functioning mainly in Bombay; most of them are run from homes of individuals. Hence they are not professionally managed. As a result, neither clients nor models are satisfied with the way model castings are handled.

Considering the power of Internet, we have conceptualized ‘online casting services’, first time in India.  It gives opportunity to clients to access all online portfolios of models, which is easiest, economical and fastest system for casting job for clients, models and ourselves. Moreover, our agency will be easily accessible by aspiring and established models, which will keep us abreast for latest data bank of models.

To fulfill this objective, Mr. Ashok Pareek joined hands with Smiles, India’s first and leading professional model agency, headed by Mr. Atul Kelkar for past 9 years, who promoted and shot several models in the last decade the latest of which includes the likes of Ms. Tanushree Dutta (Femina Miss India Universe 2004) and Ms. Sayali Bhagat (Femina Miss India World 2004). He provides training in photography to mass media students and fashion designing students in leading Institutes like NIFT & National College. He was appointed the “All India Contest Director” of the “PROVOGUE Supermodel contest 2001”.

In association with Smiles, we have more than 150 reputed clients. Some of the prominent names include: Film Maker:  Raj Shree Production, Harry Bawja Production, Yash Raj Films, Idream Productions, Rose Movies etc Ad Agencies: Lintas, HTA, TV. Production Houses: Bag Films, Balaji Films, Thinking films. Ad Film Maker: Genesis. Xpose, Thinking Films, Reels. Many top television channels like MTV, Star trusts us for their casting needs.

We have simple objective is to promote the establish and aspiring models on national and International glamour world. Benchmark is not just up to the model casting and coordination; we are expertise in styling packages comprising models portfolio, training, promotion and publicity girls, event management, make-up artists, stylists, locations, studios  and photographers all specifically tailored to suit to our client’s demand.

We plan each person’s career for long term, always taking his or her strengths and personal circumstances into account in order to maximize their potential, their job satisfaction and the opportunities available to them. Likewise we build our client relationship for the long term endeavoring consistently to have the best modeling talent available to them. 

Glamorously Yours.

Benchmark Models
( A division of Glamourhunt Communications)